In 1994 Kreations, Inc. released what would become its flagship brand of moderate women’s sportswear – Erin London. From their humble beginnings in polyester pant suits (they were fashionable in the early 90s) Erin London set sail with one goal: To make women feel beautiful with a product that speaks of quality and value. It is a concept they have remained loyal for over 18 years.
Erin London prides itself on capturing the fashions of tomorrow and bringing them to you today. With offices spread across the United States and a fashion team around the globe, Erin London truly is “every wear”. Their Design and Production Teams works around the clock finding the utmost quality fabrics and trim details at affordable prices– developing the trends that help today’s woman look as beautiful on the outside as she feels on the inside.
From the beginning Erin London and its CEO Joseph Corry have adhered to a simple concept, “If our customers are successful, then we will be successful.”
It’s not enough to just focus on what’s in-style today in the world of fashion. As Brand Manager Laurence London states, “We’re not out to redefine the woman of today, we’re out to show the world that the woman of today continues to redefine us.”